Affiliates

Dolly invites publishers, streamers and marketing partners to join a performance-focused affiliate program designed for long-term collaboration. Our offering is structured to support diverse promotional channels while maintaining transparent tracking and flexible commercial terms. Partners gain access to a dedicated account team, compliant promotional materials and reliable reporting so that campaigns can scale efficiently across the Australian market. Collaboration prioritises clear communication, responsible marketing and measurable outcomes to ensure mutual growth and sustained revenue streams.

Purpose of the affiliate program

The program exists to create a mutually beneficial channel partnership model that connects our brand with high-quality, compliant audiences. By aligning incentives and sharing campaign data, the goal is to drive sustainable user acquisition while protecting player safety and regulatory compliance. Performance, transparency and responsible promotion form the core objectives that guide every partnership.

Partnership benefits

Partners receive tailored onboarding, a dedicated account contact and access to marketing assets optimised for Australian audiences. Creative templates, campaign guidelines and analytics tools are provided to reduce setup time and improve conversion rates. Ongoing support includes regular business reviews, promotional calendars and guidance on compliant advertising practices.

Commission structure

Our commission approach is performance-driven and built to reward quality traffic and retention. Flexible models are available to suit different partner types, including revenue-share and hybrid arrangements. Terms are negotiated based on volume, channel mix and long-term potential, with clear conditions around eligible traffic and validation rules to ensure fairness.

Tracking and reporting transparency

Robust tracking and real-time reporting underpin the partnership. Partners can access an affiliate dashboard with detailed metrics on clicks, conversions and value metrics. Discrepancy investigation procedures and payout reconciliation are documented to provide clarity on attribution and to resolve queries promptly.

Marketing support and tools

A comprehensive asset library is available, including banners, landing templates and copy that meet local advertising standards. Creative testing support and campaign optimisation advice are offered to improve ROI. Technical integration assistance for tracking pixels and link management ensures campaigns run smoothly across platforms.

Long-term cooperation and partner relationships

Commitment to partnership is demonstrated through regular performance reviews, tiered commercial incentives and personalised growth plans. A focus on open communication, timely payments and compliance alignment helps build trust over time. Partners that prioritise quality traffic and responsible promotion will find opportunities for expanded collaboration and bespoke programs to support scaling.